news: April 2011
Highlighting a major
are delighted to welcome our new partner Tony Houpt to nzfishing.com.
Tony has been a passionate fisherman for over 30 years and is actively
involved in competitive fishing. He has represented New Zealand
in the World Championships in Poland in 2010, the Commonwealth Championships
in New Zealand in 2008 and in Wales in 2010 and the Oceania Championships
in 2009. He is a member of the Sports Fly Fishing NZ Inc committee.
He has also been successful in being chosen for the Silver Flies
to represent New Zealand in Slovenia in 2012.
Tony has an accounting degree and a background in marketing and
sales. Tony's business experience together with his passion for
fishing will greatly enhance the services we currently provide.
He brings a wealth of new ideas and over the next few months you
will see many changes take place on nzfishing.com. Like the rest
of the team, Tony is committed to ensuring that nzfishing.com remains
New Zealand's premier fishing website.
Statistics and visitor
numbers for nzfishing.com
From its early beginnings
nzfishing.com has continued to grow and is now top of the major
search engines such as google for all the most commonly used search
phrases about fishing in New Zealand. Visitor numbers have risen
by around 40% per year on average since 2008. Last year there were
290,000 visitors, from 191 countries who read a total of 1.5 million
pages on our site.
This is a very impressive
figure as nzfishing.com is a very specialised site accessed by people
who are interested in finding out about fishing in New Zealand.
It proves that any business involved in the freshwater fishing industry,
whether as an accommodation provider, guide or tackle supplier,
needs to have a presence on nzfishing.com. PricewaterhouseCoopers
estimates that internet advertising increased by 22 percent in 2010,
and "online advertising still has a lot of growth ahead of
An interesting outline
of the changes in advertsing methods and expenditure can be read
in this Ezine
Outlining some policy
With the introduction
of Tony to nzfishing.com it is an ideal time to make some changes.
One of the first changes we are making is that we will be reviewing
the number of advertisers we have on our site. We are keen to ensure
that people can trust the information we give including those that
use our site to promote their services. Consequently, when we receive
negative feedback about any business we will follow this up and
where necessary take the advertiser of the site. (This removal would
of course include a pro-rata refund where required).
Secondly, those advertisers
that take Regional ads, will be placed at or near the top of each
of the pages they advertise on as well as getting a prominent placing
on the relevant Regional page.
Thirdly, those that
take a Regional page ad will get a mention with the appropriate
link on at least one of our newslettesr that goes out monthly to
several thousand subscribers worldwide. The number of Regional ads
we can accept is limited and we wish to ensure that those that take
this option get the best service.
To see nzfishing.com's
new advertising structure click
Changes in nzfishing.com
In the first real change
to pricing since we started out in 2006, we are also altering our
pricing structure effective from 1 April 2011. New clients now pay
an initial joining fee of $100 plus GST to cover the initial set-up
work, and the annual subscription becomes GST exclusive rather than
GST inclusive. You will see this change on your next invoice. In
addition, the minimum annual subscription for new advertisers is
now $250 + GST, and those who choose the premium regional package
at $650 + GST a year will be given precedence in listings and in
the placement of their ads.
We will allow up
to six changes to a webpage each year free of charge. After that
each change will incur a $50 fee.
Our new payment policy.
Our policy is that payment
for annual advertising is made up front. We send out renewal invoices
a month before the new advertising year starts and expect payment
by the end of the month. If we have not received payment by the
end of the month, we will send a statement as a reminder. If we
haven’t received payment by the end of the next month, we
will assume you no longer wish to advertise on nzfishing.com and
will remove you from the site. Note that should you wish to rejoin
at a later date, you will need to pay the joining fee.
have requested that we set up a direct payment option which we are
happy to do. For those advertiding on a regional map page this would
be a $60 direct debit per month and for standard ads $25 per month.
Let us know if you would like to change to this simple payment method.
Supplying us with video
One of the request that
we often get is for videos of the rivers and lakes. While photographs
are good a moving image is so much better. If you have clips and
can upload them onto Youtube we can then link to them from your
page and / or the river or lake. All videos supplied to us with
be attributed to you and will link back to your webpage. For an
example of how this works click onto the page for Latitude
A final thank you
We like many of you have
found the last year difficult. We are proud that not only have we
weathered the financial downturn but have continued to grow. We
at nzfishing.com would like to thank you for your support over the
years and trust that you will continue to find value in your association
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